Greetings from snowy, chilly Montreal… I’m up here working on a variety of things, but I understand there will be poutine for lunch. Poutine is Canada’s gift to the world, and Canada says, “you’re welcome.”
I ran across this really interesting infographic from kissmetrics that I want to share… with all of the analytics data we get from various sources (I use Google Analytics for websites, Libsyn’s data for podcasts, plus the open and click info from MailChimp and Constant Contact… it’s an ocean of data!) but sometimes the data needs interpretation that’s over our heads. Here’s where kissmetrics weighed in based on their data:
- The highest percentage of users read blogs in the morning
- A higher percentage of men read blogs in the evening and at night.
- The average blog gets the most traffic on Monday.
- The average blog gets the most traffic around 11am Eastern Time.
- The average blog gets the most comments on Saturday.
- The average blog gets the most inbound links on Monday and Thursday.
- The average blog gets the most inbound links at 7am Eastern Time.
I know my data confirms early posts tend to do better than later posts, so when given the choice, I prefer to post about 7am (think about that when scheduling a post in advance!). I also tend to like posting podcasts on Sunday night – based on data I have, there’s more engagement between then and Monday morning than other days.
What do you think about this? Does your blog get more attention at certain times of day over others?